Andrew’s Choice

‘Meraki’

(may-rah-kee) is a Greek word that means to do something with soul, creativity or love; to put something of yourself into your work. It is done with all your heart...A true labour of love.

For over 25 years, Melbourne based master butcher and founder of Andrew’s Choice, Andrew Vourvahakis, has drawn on his Greek roots, weaving ‘Meraki’ into his everyday life and his range of artisan smallgoods.

Andrew’s passion and dedication to doing what he loves each day have made ‘Meraki’ the core philosophy of the Andrew’s Choice brand. It’s
a passion that creates a quality and flavour that has positioned Andrew’s as smallgoods royalty in Australia.

Ever since Andrew was crowned the National Sausage King at Melbourne’s famous Moomba Festival, he has embarked on a mission to give artisan smoked sausages the reputation and exposure they deserve.

NOT ALL SAUSAGES ARE CREATED EQUAL.